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ArticleDigital audio gives a real 'voice' to respondentsScott Tallal|May 1, 1998
ArticleDesigning effective telephone interviews: objectives in the script development processWendy Jones|May 1, 1998
ArticleDining customers use scannable forms to tell ARAMARK how it can improveJoseph Rydholm|May 1, 1998
ArticleHispanic buying powerRicardo Lopez|April 1, 1998
ArticleResearch Industry News April 1998Quirk's Staff|April 1, 1998
ArticleAcculturation: conceptualization and measurementFelipe Korzenny, Rebecca Abravanel|April 1, 1998
ArticleTrade Talk: Cheap PCs part 2: falling prices, rising expectationsJoseph Rydholm|April 1, 1998
ArticleUnderstanding minority health needs through focus groups and cluster sampling techniquesMichele Holleran|April 1, 1998
ArticleIssues in business-to-business qualitative researchMark Camack|April 1, 1998
ArticleSegmenting complex business-to-business marketsTerry Grapentine|April 1, 1998
ArticleSurvey Monitor April 1998Quirk's Staff|April 1, 1998
ArticleSimultaneous interpretation in qualitative researchHoracio Segal|April 1, 1998
ArticleKwanzaa and its marketing implicationsJoan Lawton, Karen Gunn|April 1, 1998
ArticleProduct and Service Update April 1998Quirk's Staff|April 1, 1998
ArticleOne-on-ones help manufacturing firm understand customer concernsDavid Lang|April 1, 1998