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ArticleNames of Note April 1998Quirk's Staff|April 1, 1998
ArticleMarketing Research War Stories April 1998Art Shulman|April 1, 1998
ArticleTrade Talk: Cheap PCs: Is the revolution finally here?Joseph Rydholm|March 1, 1998
ArticleQMRR roundtable finds research in fluxJoseph Rydholm|March 1, 1998
ArticleNames of Note March 1998Quirk's Staff|March 1, 1998
ArticleAdvertising works, believe it or notJerry Thomas|March 1, 1998
ArticleData Use: A review of four powerful data analysis programs for Windows 95Steven Struhl|March 1, 1998
ArticleCan we really measure creativity?Jonathan Asher|March 1, 1998
ArticleResearch Industry News March 1998Quirk's Staff|March 1, 1998
ArticleMarketing Research War Stories March 1998Art Shulman|March 1, 1998
ArticleSurvey Monitor March 1998Quirk's Staff|March 1, 1998
ArticlePredicting the sales effectiveness of advertisingReginald Collier|March 1, 1998
ArticleConsumers tell Maryland Lottery what it really means to hit the jackpotQuirk's Staff|March 1, 1998
ArticleProduct and Service Update March 1998Quirk's Staff|March 1, 1998
ArticleTen research industry secrets and how to handle themVince Migliore|March 1, 1998