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ArticleHow super are supermodels as advertising spokeswomen?Melvin Prince|March 1, 1998
ArticleResearch leads Nebraska health network to focus on speed of service in its adsJoseph Rydholm|March 1, 1998
ArticleLinking a brand's equity to its identityHarry Vardis|February 1, 1998
ArticleTrends in Hispanic researchFelipe Korzenny, Betty Korzenny|February 1, 1998
ArticleSurveying international markets demands special attentionMichael Halberstam|February 1, 1998
ArticleData Use: Trade-off analysis: a survey of commercially available techniquesRichard McCullough|February 1, 1998
ArticleCharlotte art museum uses research to light path into 21st centuryMichael Straus|February 1, 1998
ArticleResearch Industry News February 1998Quirk's Staff|February 1, 1998
ArticleMarketing Research War Stories February 1998Art Shulman|February 1, 1998
ArticleMaps add value to researchRobert Sullivan|February 1, 1998
ArticleProduct and Service Update February 1998Quirk's Staff|February 1, 1998
ArticleSurvey Monitor February 1998Quirk's Staff|February 1, 1998
ArticleNames of Note February 1998Quirk's Staff|February 1, 1998
ArticleGetting the most from new product researchSteve Mamarchev|February 1, 1998
ArticleFinding and retaining research staff: a perspectiveKathleen Knight|February 1, 1998