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ArticleChoosing the ideal focus group facilityLeslie Harris|December 1, 1996
ArticleProduct and Service Update December 1996Quirk's Staff|December 1, 1996
ArticleHow and why to research word of mouthGeorge Silverman|December 1, 1996
ArticleChildren's qualitative research past and presentLynn Kaladjian|December 1, 1996
ArticleMarketing Research War Stories December 1996Art Shulman|December 1, 1996
ArticleSurvey Monitor December 1996Quirk's Staff|December 1, 1996
ArticleConducting research outside the United States: a primerJacqueline Arsivaud|November 1, 1996
ArticleTrade Talk: War stories and ESOP talesJoseph Rydholm|November 1, 1996
ArticleSimulation, intuition & jargonGary Mullet|November 1, 1996
ArticleVeriFone conducts wide-ranging international research project to develop new product conceptJoseph Rydholm|November 1, 1996
ArticleMarketing Research War Stories November 1996Art Shulman|November 1, 1996
ArticleSelecting a research firm in a foreign countryQuirk's Staff|November 1, 1996
ArticleSurvey Monitor November 1996Quirk's Staff|November 1, 1996
ArticleNames of Note November 1996Quirk's Staff|November 1, 1996
ArticleAn introduction to marketing research in ChinaBarton Lee, Alexander Wong|November 1, 1996