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ArticleFax versus mail in gathering data: An analytical studyDavid Liu, Nanda Ganesan|May 1, 1996
ArticleIn-flight satisfaction research keeps United Airlines customer orientedJoseph Rydholm|May 1, 1996
ArticleNames of Note May 1996Quirk's Staff|May 1, 1996
ArticleMarketing Research War Stories May 1996Art Shulman|May 1, 1996
ArticleConfessions of a telephone focus group skepticCarla Collis|May 1, 1996
ArticleSurvey Monitor May 1996Quirk's Staff|May 1, 1996
ArticleProduct and Service Update May 1996Quirk's Staff|May 1, 1996
ArticleTrade Talk: Meeting launches local Marketing Research Association (MRA) chapterJoseph Rydholm|May 1, 1996
ArticleNames of Note April 1996Quirk's Staff|April 1, 1996
ArticleTrade Talk: Midwestern farmers express troubling views of researchJoseph Rydholm|April 1, 1996
ArticleNew dimensions in business-to-business researchLeslie Harris|April 1, 1996
ArticleKey measurement programs for a customer satisfaction system in a business-to-business marketMaria Ramos|April 1, 1996
ArticleSurvey Monitor April 1996Quirk's Staff|April 1, 1996
ArticleLakewood, Ohio uses research to assess the state of the cityQuirk's Staff|April 1, 1996
ArticleProduct and Service Update April 1996Quirk's Staff|April 1, 1996