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ArticleA roundtable discussion on the past, present and future of marketing researchQuirk's Staff|March 1, 1996
ArticleSuper Bowl advertising: What really works?Don Bruzzone, Paul Shellenberg|March 1, 1996
ArticleCreative testing: "Beat the systems" with four simple rulesTim Huberty|March 1, 1996
ArticleProduct and Service Update March 1996Quirk's Staff|March 1, 1996
ArticleTrade Talk: The inside scoop on targeting teensJoseph Rydholm|March 1, 1996
ArticleProduct and Service Update February 1996Quirk's Staff|February 1, 1996
ArticleTrade Talk: Job hunter, market thyselfJoseph Rydholm|February 1, 1996
ArticleMarketing Research War Stories February 1996Art Shulman|February 1, 1996
ArticleRedesigned questionnaire helps American Express Financial Advisors assess effectiveness of client acquisition techniquesD.L. Hudella|February 1, 1996
ArticleIf you hate statistics. . .Vince Migliore|February 1, 1996
ArticleLet's put survey errors in perspectiveLee Slurzberg|February 1, 1996
ArticleSurvey Monitor February 1996Quirk's Staff|February 1, 1996
ArticleResearch Industry News February 1996Quirk's Staff|February 1, 1996
ArticleResearch with tourists and travel agents measures viability of high-speed train in OrlandoWilliam Bailey|February 1, 1996
ArticleNames of Note February 1996Quirk's Staff|February 1, 1996