Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:2002

Total: 156

ArticleResearch Industry News June 2002Quirk's Staff|June 1, 2002
ArticleUsing neural networks to analyze surveysRobert Brass|June 1, 2002
ArticleProduct and Service Update June 2002Quirk's Staff|June 1, 2002
ArticleQualitatively Speaking: Online focus groups...here today, not gone tomorrowAmy Yoffie|June 1, 2002
ArticleMarketing Research War Stories June 2002Art Shulman|June 1, 2002
ArticleUniversity of Michigan Medical Center turns to usability testing to fine-tune an informational Web Site on colorectal cancerDebra Power, Michael Fetters, Mack Ruffin|June 1, 2002
ArticleThe value of market data: does the Internet change everything?Steven Heffner|June 1, 2002
ArticleMoen designs new showerhead after ethnographic research uncovers host of innovation opportunitiesJoseph Rydholm|June 1, 2002
ArticleMarketing Research Supplier Side: Telephone data collection part 1: outsource or do it yourself?Michael Mitrano|May 1, 2002
ArticleNewStar expands its fresh spinach line with salad and saute kitsJoseph Rydholm|May 1, 2002
ArticleMarketing Research War Stories May 2002Art Shulman|May 1, 2002
ArticleChicken nuggets on a bun and other twists on mass customizationKunal Gupta|May 1, 2002
ArticleNames of Note May 2002Quirk's Staff|May 1, 2002
ArticleAsk yourself a few questions at the outset to make sure you get the data you needSeymour Sudman, Brian Wansink|May 1, 2002
ArticleHow marketers are adding cachet to their productsLange Hart, Cheryl Swanson|May 1, 2002