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ArticleTrade Talk: New book's 'thinker toys' promote effective use of informationJoseph Rydholm|April 1, 1991
ArticleData Use: Computers know 'how' but they don't know 'what'Gary Mullet|April 1, 1991
ArticleDiscrete choice and conjoint analysis - a replyRobert Roy, Steve Herman|April 1, 1991
ArticleDefining the system of needs in an industrial marketCliff Havener|April 1, 1991
ArticleSurvey Monitor April 1991Quirk's Staff|April 1, 1991
ArticleResearch instrumental in creating system for measuring reader feelings about B2B publicationsJoseph Rydholm|April 1, 1991
ArticleResearch Industry News April 1991Quirk's Staff|April 1, 1991
ArticleNames of Note April 1991Quirk's Staff|April 1, 1991
ArticleRetooling the focus group to business-to-business researchDaniel Oromaner|April 1, 1991
ArticleProduct and Service Update April 1991Quirk's Staff|April 1, 1991
ArticleResearch and marketing breathe new life into a mature productQuirk's Staff|April 1, 1991
ArticleBusiness intelligence: much more than a business-to-business buzzwordKirk Tyson|April 1, 1991
ArticleThe product management/marketing research partnershipPaul Colburn|April 1, 1991
ArticlePrinciples of rapport - focus group moderationDavid Farlow|March 1, 1991
ArticleResearch helps Grant/Jacoby develop new advertising for Stokely USAPamela Nagel|March 1, 1991