Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Marketing Research-General

Total: 1191

ArticleKnowing when to use constructed and latent variables is half the battleJulia Maier|August 19, 2019
ArticleTips for recognizing bad researchRoy Eduardo Kokoyachuk|August 5, 2019
ArticleFeedback and metrics: Measuring the value of marketing research departmentsEmily C. Koenig|August 5, 2019
ArticleStudy looks at future of marketing on InstagramEmily C. Koenig|July 22, 2019
ArticleAre you answering the wrong questions?Kevin Gray, Koen Pauwels|July 22, 2019
ArticleDecision-making and risk: Relentless preparation is the key to market insightsJill Colley|July 8, 2019
Article4 tips to turn insights into actionRob Volpe|June 28, 2019
ArticleThe varied backgrounds of marketing researchersEmily C. Koenig|June 10, 2019
ArticleEmpathy, AI and the future of qualitativeNana T. Baffour-Awuah|June 1, 2019
Article7 mistakes to avoid when fitting social media intelligence into research strategiesEmily James|May 20, 2019
Article10 minutes with Viv Harrison, Caravan and Motorhome ClubEmily C. Koenig|May 20, 2019
ArticleWhat a Netflix docu-series can teach us about storytelling in marketing researchLisa Osborne|May 20, 2019
ArticleImagine a world without data?Joaquim Bretcha|May 2, 2019
Article4 steps to becoming a CX coach who inspires changeClaire Sporton|April 29, 2019
ArticleWinning the War: How Self-Service is Driving Lean Innovation at Major CPGLev Mazin|April 29, 2019