Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Brand Positioning Studies

Total: 306

ArticleUnpacking consumer elasticity in a COVID-19 worldLincoln Merrihew|July 1, 2020
ArticleSupporting a movement: What should brands do?Olivia Watson|June 11, 2020
ArticlePost-COVID-19: Redefining brand purposeRossana Dell’Isola|June 8, 2020
ArticleDiversity in media and advertising – a balancing actShira Glickman, Katrina Noelle|May 26, 2020
ArticleInnovation in disrupted times: Contextualizing emotional resonance of new productsChristina Liao|May 11, 2020
ArticleA product marketer’s guide to effective product namingSanjay Puri|May 1, 2020
ArticleAddressing System 1 thinking in CPG researchSteve Flynn|March 24, 2020
ArticleIs the future gendered?Matt Carmichael|March 23, 2020
ArticleTrust and the privacy-for-personalization exchangeGreg Heist|March 9, 2020
ArticleAsk the Expert March/April 2020Quirk's Staff|March 1, 2020
ArticleWhy haven’t more companies jumped on board with emotional experiences?Howard Lax|February 25, 2020
ArticleSuper Bowl ads embrace purpose-driven marketingShahla Hebets|February 4, 2020
ArticleDriving engagement: The streaming wars in 2020Erica Carranza|January 24, 2020
ArticleCaptivated by the game: Who is the Fortnite fan?Josh Fortey|January 3, 2020
ArticleDigital transformation: Moving from trends to data insightsTodd Grossman|December 30, 2019