Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Data Analysis

Total: 897

ArticleMaximizing ad impact with insights from DirecTV, Warner Bros. Discovery and vendor sideBen Elliott, Charlotte Lipman, Johanna Moscoso|February 11, 2025
ArticleHow to use digital ethnography as a marketing research toolLisa Boughton|February 7, 2025
ArticleCreating powerful stories with dataHarriet Jowett|February 6, 2025
ArticleEmbrace AI to amplify research impact and influence business leadersMichael Callero|January 21, 2025
Article3 insights from marketing research professionals in 2024Quirk's Staff|January 7, 2025
ArticleThe rule of seven for researchers: Making insights stickBonnie Chiurazzi|January 7, 2025
ArticleGlimpse: Not All Digital Twins are Created Equal: Here’s What to do about itAdam Bai, Neil Dixit|January 1, 2025
ArticleHow to choose and manage your research suppliers effectivelyDavid Soorholtz, Terry Grapentine|January 1, 2025
ArticleClient-side researcher strategies for protecting panel data integrityEfrain Ribeiro, Karine Pepin, Mary Beth Weber, Tia Maurer, Carrie Campbell|January 1, 2025
ArticleBefore You Go: 10 minutes with Misty Flantroy, Owens Corning DoorsEmily C. Koenig|January 1, 2025
ArticlePro Insights: Practical tips on AI and marketing researchJoseph Rydholm|January 1, 2025
ArticleAn open letter to the insights industry  on data fraudKeith Rinzler|January 1, 2025
ArticleAI and marketing research: Treating AI as an assistant, not a replacementTrish Ellis|November 25, 2024
ArticleAI's impact on market research: What to expect in 2025Ali Henriques|November 19, 2024
ArticleBeyond AI: Unlocking breakthrough insights and hyper-personalizationIndie Blackwell|November 19, 2024