Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:International Research

Total: 213

ArticleThe rise of marketing research in ChinaTheo Downes-Le Guin, David Ying Hon Ho|November 1, 2012
ArticleTrade Talk: These researchers risk their lives to gather dataJoseph Rydholm|October 1, 2012
ArticleDrawing more useful insights from social media dataSourabh Sharma|August 1, 2012
ArticleMaybe Jack Bauer will save the (marketing) world after allJoseph Rydholm|January 23, 2012
ArticleGreat expectations: Do tipping and customer service go hand-in-hand?Emily Goon|November 1, 2011
ArticleUsing qualitative research to optimize a global Web site for platinumKelly Hancock|November 1, 2011
ArticleReflections on ESOMAR Congress: Asking the big questions to put research findings in the context of consumersEmily Goon|September 23, 2011
ArticleTacos in Tel Aviv? Research advises Mexican restaurant chain against opening franchises in IsraelMichael Lieberman, James Rohde|August 1, 2011
ArticleThe seven deadly sins of VOC researchHoward Lax|February 1, 2011
ArticleMethods for ensuring online sample quality around the worldChuck Miller, Suresh Subbiah|January 1, 2011
ArticleData Use: Are global scales as easy as 1-2-3 or A-B-C?Kristin Cavallaro|January 1, 2011
ArticleA look at business-to-business market research in RussiaMatthew Harrison, Tatiana Klimenko|November 1, 2010
ArticleQualitatively Speaking: Cross-cultural insights enrich the researcher as much as the researchBryan Urbick|November 1, 2010
ArticleConducting competitive intelligence research among Internet providers in BrazilGeisa Rodrigues|November 1, 2010
ArticleMarketing research within the financial services sectorDoug Cottings|October 1, 2010