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Showing:Product Development Research

Total: 246

ArticleInnovative Products and Services March/April 2021Quirk's Staff|March 1, 2021
ArticleUsing cognitive demographics to reframe how we think of and categorize peopleSusan Fader|March 1, 2021
ArticleWhy CPG brands need to learn from shoppers’ COVID-fueled shift to e-commerceMichael Carlon|January 1, 2021
ArticleImplementing agile new product development solutionsSusan Vidler|January 1, 2021
ArticleInspiring solutions and the next set of leadersQuirk's Staff|January 1, 2021
ArticleHow to strengthen your quant research outcomes with attributable effects analysisDavid Bryant|October 5, 2020
ArticleMicrosoft’s innovative research reveals what customers truly valueMarianne Moran Peterson, Tanya Pinto|August 17, 2020
ArticleInnovation in disrupted times: Contextualizing emotional resonance of new productsChristina Liao|May 11, 2020
ArticleHow do you market an in-home cocktail maker?Sarah Freske|May 1, 2020
ArticleMining social media for product and brand interactionsTetiana Kutsa|May 1, 2020
ArticleA product marketer’s guide to effective product namingSanjay Puri|May 1, 2020
ArticleAround the world: Consumer tech adoptionPhil Ahad|March 9, 2020
ArticleRethinking win-loss to increase salesJim Kraus|March 1, 2020
ArticleMarket research principles brands can tap for success in 2020Chris Hubble|January 15, 2020
ArticleSolving tough consumer research challenges with design thinkingSarah Faulkner|January 13, 2020