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Showing:2004

Total: 151

ArticleMaking research actionable under tough situationsRod Antilla, Brian Blake|May 1, 2004
ArticleThe confluence of data mining and market research for smarter CRMKenneth Elliott, Richard Scionti, Mike Page|May 1, 2004
ArticleA practical guide to the market segmentation research processMichael Sosnowski|May 1, 2004
ArticleHidden barriers to new product acceptance: preference inertiaBill MacElroy, Donna Wydra|May 1, 2004
ArticleGetting the right answer from cost-reduction researchRobert Kushner, Randy Brooks, Aileen Beatty|May 1, 2004
ArticleResearch Industry News April 2004Quirk's Staff|April 1, 2004
ArticleDos and don’ts in ethnic marketing and market researchDeborah Alessandro|April 1, 2004
ArticleThe case for really good multicultural advertisingDan Murphy|April 1, 2004
ArticleAds targeting Hispanic consumers can’t rely solely on cultural nuancesDiego Bonardi|April 1, 2004
ArticleTips on reaching and researching Hispanic consumersFelipe Korzenny|April 1, 2004
ArticleOut-of-home ads work for StarbucksDon Bruzzone, Ann Breese|April 1, 2004
ArticleCreative awards vs. copytesting: Is one a better predictor of an ad’s success?Larry Cohen, Charles Young|April 1, 2004
ArticleResearch plays a key role in the processFred Bove|April 1, 2004
ArticleProduct and Service Update April 2004Quirk's Staff|April 1, 2004
ArticleAre out-of-the-box qualitative approaches needed to reach the Hispanic market?Claire Rose|April 1, 2004