Marketing Research Articles and Video

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ArticleThe varied backgrounds of marketing researchersEmily C. Koenig|June 10, 2019
ArticleBrands and consumers: What’s driving genuine loyalty?Ruthie Feinstein|June 5, 2019
ArticleSelling consumers a driverless futureChris Neal|June 4, 2019
ArticleAn introduction to insight strategyJames Wycherley|June 1, 2019
ArticleWhere KonMari meets shopper insights for the #winLisa Osborne|June 1, 2019
ArticleA framework for using modeling for new product valuationsSanjay K. Rao|June 1, 2019
ArticleAre experiences the key to success in the new era?Fiona Blades|June 1, 2019
ArticleAre your personas still relevant?Mark Williamson|May 21, 2019
Article7 mistakes to avoid when fitting social media intelligence into research strategiesEmily James|May 20, 2019
ArticleWhat a Netflix docu-series can teach us about storytelling in marketing researchLisa Osborne|May 20, 2019
ArticleSubscription plans: 8 reasons why customers cancelRobbie Kellman Baxter|May 20, 2019
ArticleHow social media does (and doesn’t) motivate usRobert H. Smith School of Business Research|May 14, 2019
ArticleAre your research methods really engaging customers?CX Café Team|May 8, 2019
ArticleeBook | Personalization and the Consumer Journey: Is it really important?Luth Research|May 6, 2019
ArticleMarketing research and automation can co-existCassandra McNeill|May 6, 2019