Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Quantitative Research

Total: 1520

ArticleA report on trends in communicating more effectively with 50-plus consumersLeslie Harris|February 1, 2000
ArticleMarket simulation software becomes smarter all the timeChad Johnson|February 1, 2000
Article10 tips on tracking researchMartin Stolzenberg|February 1, 2000
ArticleCustomer-driven concept and product developmentCamille Nicita, Christi Walters|January 1, 2000
ArticleA comparison of mystery shopping studies and customer satisfaction studiesElaine Buxton|January 1, 2000
ArticleMagnitude estimationsTony Siciliano|November 1, 1999
ArticleTrade Talk: Book reviews: travel guides to foreign landsJoseph Rydholm|November 1, 1999
ArticleThe global Internet research revolution: a status reportHumphrey Taylor|November 1, 1999
ArticleIn-home CAPI: a new era in data collection?Rene Bos|November 1, 1999
ArticleEstimating sample size for an analytic study in quantitative marketing researchGang Xu|November 1, 1999
ArticleConducting marketing research in ChileEduardo Smithson|November 1, 1999
ArticleMarketing research in Asia: It's the economy, stupid!Wander Meijer|November 1, 1999
ArticleUsing focus groups to generate satisfaction questionnaire contentLori Laflin, David Hyatt|October 1, 1999
ArticleTrade Talk: Go in-depth to get the voice of the customerJoseph Rydholm|October 1, 1999
ArticleAre you collecting too much information in your 'voice of the customer' process?John Goodman, Colleen Bush, Eden Segal|October 1, 1999