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Showing:Brand/Image Tracking

Total: 167

ArticleIn Case You Missed It... May 2011Quirk's Staff|May 1, 2011
ArticleWhat Old Spice teaches us about brand repositioningDennis Crowley|March 1, 2011
ArticleBuilding and measuring brand personality: How does your brand behave?Michael Lieberman|February 1, 2011
ArticleQuant-qual approach helps senior services organization understand how to inform and listen to a crucial market segmentEmily Goon|February 1, 2011
ArticleSetting research action standards to guide brand hierarchy decisionsKevin Waters|January 1, 2011
ArticleEye tracking, product placement and Lady Gaga: What Bad Romance can teach us about embedded brandingStefanie Gehrke, Jennifer Knodler|January 1, 2011
ArticleHow to get brand equity studies off the groundJames Rohde|December 1, 2010
ArticleIn Case You Missed It... October 2010Quirk's Staff|October 1, 2010
ArticleConsiderations when employing a market research online communityJulie Wittes Schlack|August 1, 2010
ArticleCreating consumer-brand connections via social media - why consumers care and what worksBrant Cruz, Josh Mendelsohn|August 1, 2010
ArticleData Use: Improve confidence in findings with strength-of-conviction metricMichael Feehan, Erik Coats, Cristina Ilangakoon|June 1, 2010
ArticleAd research and the element of emotional surprise - the tale of Susan BoyleCharles Young|May 1, 2010
ArticleHow to boost your multicultural intelligenceDavid Morse|April 1, 2010
ArticleIs a longitudinal approach the secret to measuring an ad's ROI?Quirk's Staff|April 1, 2010
ArticleThe basics of successful rebranding researchMichaela Mora|March 1, 2010