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Showing:Segmentation Studies

Total: 129

ArticleA look at the buying process modelSharon Paik|June 1, 2009
ArticleThe multicultural world of social media marketingFelipe Korzenny, Lee Vann|June 1, 2009
ArticleHow the travel industry is coping with today’s recessionJim Quilty|May 1, 2009
ArticleBy the Numbers: Don't give up on that market segmentation study - do it smarterBrant Cruz|February 1, 2009
ArticleCreating new market segmentations is difficult but worthwhileKathryn Korostoff|December 1, 2008
ArticleData Use: Measuring and maximizing the ROI of a loyalty programMichael Lieberman|November 1, 2008
ArticleA method for taking analysis of segmentation studies beyond gut instinctBrian Blake, Bridget Durica|October 1, 2007
ArticleTen guidelines for a good segmentationPeter Flannery|March 1, 2007
ArticleTrade Talk: Study finds Boomers are not created equalJoseph Rydholm|May 1, 2006
ArticleWith Boomers, the time is nowAnne Wall|February 1, 2006
ArticleUnderstanding the buying power of LGBTQIA consumers: Separating fact from fictionBob Witeck, Wes Combs|February 1, 2006
ArticleData Use: Getting your money's worth with virtual targetingMichael Lieberman|January 1, 2005
ArticleA practical guide to the market segmentation research processMichael Sosnowski|May 1, 2004
ArticleTake a look at your customers individuallyElizabeth Kyzr-Sheeley|March 1, 2004
ArticleExploring criterion variables for business-to-business customer satisfaction programsTerry Vavra, Tiffany Perkins-Munn, Demitry Estrin, Timothy Keiningham|March 1, 2004