Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:1997

Total: 126

ArticleData Use: SPSS 7.5 for Windows 95 and Windows NT: software that does things rightSteven Struhl|February 1, 1997
ArticleNames of Note February 1997Quirk's Staff|February 1, 1997
ArticleFrom the Publisher: One hundred issues and countingTom Quirk|February 1, 1997
ArticleMarketing Research War Stories February 1997Art Shulman|February 1, 1997
ArticleUsing research to measure the effectiveness of public relations programsWalter Lindenmann|February 1, 1997
ArticleUser interface testing becomes accessible and cost-effectiveCheo Massion|February 1, 1997
ArticleCotton Inc. uses tracking study to monitor consumer attitudes toward clothing, fashionAmy Campman|February 1, 1997
ArticleTesting product innovations: a case historyBen Luden|January 1, 1997
ArticleMystery shopping 101Al Goldsmith|January 1, 1997
ArticleMarketing Research War Stories January 1997Art Shulman|January 1, 1997
ArticleSurvey Monitor January 1997Quirk's Staff|January 1, 1997
ArticleMystery shopping makes sure salespeople sing praises of Yamaha digital pianosJoseph Rydholm|January 1, 1997
ArticlePatterns revealed: the evolution of a mystery shopping programDonna Garrou|January 1, 1997
ArticleWhy marketers should care about reaching women onlineAmy Yoffie|January 1, 1997
ArticleStudent research teams: better than the real thingTim Huberty|January 1, 1997