ArticleWhy consumers don't understand your concept even though it passed qualitative testing with flying colorsErnest Potischman|December 1, 1997
ArticleCustomer improves Oregon utility's power outage reporting systemJoseph Rydholm|December 1, 1997
ArticleTrade Talk: A crash course on customer satisfaction measurementJoseph Rydholm|December 1, 1997
ArticleWorldwide tracking study keeps IBM in touch with mainframe usersJoseph Rydholm|November 1, 1997
ArticleBeyond customer satisfaction: measuring the components of competitivenessMichael Branham|October 1, 1997
ArticleTechnology firm conducts worldwide satisfaction research survey via e-mail, InternetJim Slevin|October 1, 1997
ArticleA simple method of setting priorities for improving customer serviceHoward Waddell|October 1, 1997