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ArticleVisualizing buyer behavior with unconstrained modelsBetsy Charles|October 1, 1997
ArticleCustomer satisfaction research in the physician's officeDavid Drachman|October 1, 1997
ArticleGaining strategic business advantage through customer value measurementVince Farace, Jeri Meola|October 1, 1997
ArticleWomen offer tips to make Internet commerce more appealingAmy Yoffie|June 1, 1997
ArticleUsing the Internet for quantitative survey researchJames Watt|June 1, 1997
ArticleInternet surveys: Does WWW stand for 'Why waste the work?'Bill Eaton|June 1, 1997
ArticleInstant access: Polling machines give Oakland hospital a quick read on patient satisfactionJoseph Rydholm|June 1, 1997
ArticleInternet research: still a few hurdles to clearSharon Weissbach|June 1, 1997
ArticleStandardizing health care satisfaction measurementSherri Cross|June 1, 1997
ArticleOnline research is logical choice for Yahoo!’s audience analysis projectRichard Kottler|June 1, 1997
ArticleMineral supply-demand-price studies: another type of market researchDavid Kroft|May 1, 1997
ArticleAsking the right questions in telephone interviewsTerra Friedrichs|May 1, 1997
ArticleComment cards and rating scales: Who are we fooling?Joseph Duket|May 1, 1997
ArticleMaxfli puts a new spin on its golf ball lineJoseph Rydholm|May 1, 1997
ArticleNeural networks: understanding back propagationMike Fassino|April 1, 1997