Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Quantitative Research

Total: 1520

ArticleAnalysis of business-to-business survey database yields insights on creating competitive advantageJohn Barrett|April 1, 1997
ArticleTrade Talk: Can we meet these challenges?Joseph Rydholm|March 1, 1997
ArticleEye tracking helps Saab fine-tune print adsJoseph Rydholm|March 1, 1997
ArticleData Use: SPSS 7.5 for Windows 95 and Windows NT: software that does things rightSteven Struhl|February 1, 1997
ArticleUser interface testing becomes accessible and cost-effectiveCheo Massion|February 1, 1997
ArticleCotton Inc. uses tracking study to monitor consumer attitudes toward clothing, fashionAmy Campman|February 1, 1997
ArticleTesting product innovations: a case historyBen Luden|January 1, 1997
ArticleWhy marketers should care about reaching women onlineAmy Yoffie|January 1, 1997
ArticleStudent research teams: better than the real thingTim Huberty|January 1, 1997
ArticleTeens respond well to online research on gamesCarla Sarett|December 1, 1996
ArticleVeriFone conducts wide-ranging international research project to develop new product conceptJoseph Rydholm|November 1, 1996
ArticleAn introduction to marketing research in ChinaBarton Lee, Alexander Wong|November 1, 1996
ArticleCustomer satisfaction and choice modeling: a marriageBill Etter|October 1, 1996
ArticleCustomer value measurementAlex Vayslep|October 1, 1996
ArticleMeasuring your competitive strengthMichael Branham|October 1, 1996