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Showing:Segmentation Studies

Total: 129

ArticleData Use: Segmentation models and the overfitting problemKent Leahy|July 1, 2003
ArticleSegmentation in B2B marketsArie De Boe, Paul Hague|April 1, 2003
ArticleSystem shows promise as tool for segmenting Indian marketR. Ashok|November 1, 2001
ArticleSegmenting complex business-to-business marketsTerry Grapentine|April 1, 1998
ArticleTrade Talk: Homemakers, smokers, and moderatorsJoseph Rydholm|November 1, 1994
ArticleTrade Talk: Book reviews: Market segmentation and other fun topicsJoseph Rydholm|June 1, 1994
ArticleSegmentation study aims to help marketers understand diverse seniors marketCarol Morgan|October 1, 1993
ArticleNed Dweeb does segmentationRobert Roy|March 1, 1992
ArticleTrade Talk: Survey segments U.S. Hispanic marketJoseph Rydholm|November 1, 1989