ArticleUnderstanding your audience: How Purdue University created an effective messaging strategyAshley Miller, Kevin Micklitz|February 27, 2023
ArticleThe Researcher’s Bookshelf: Luxury marketers and the next generation of customersMaddie Swenson|February 27, 2023
ArticleHow Northwest Bank used marketing research to develop a new brand campaignErinn Steffen, Katie Bender|February 27, 2023
ArticleWork and play: Teardrop trailer camping and working with the uncontrollableNancy Cox|February 27, 2023
ArticleHow to conduct correlation analysis with Microsoft Excel’s Data Analysis ToolPakEric Cai|February 23, 2023
ArticleMarketing researchers make positive impact on local communitiesMarlen Ramirez|February 21, 2023
ArticleThe five steps to writing a qualitative research discussion guideJoanna Jones|February 14, 2023
ArticleInfusing Qualitative Research with AI to Develop Better Pack DesignsSheryl Brie|February 13, 2023
ArticleExploring the shift in health care provider roles and the effects on marketing researchAlissa Algarin|February 13, 2023