Top Marketing Research Articles Related to Advertising and Communication Consultation

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Article10 Top Advertising Research CompaniesQuirk's Staff|August 1, 2026
Article10 Top Advertising Research Companies 2022Quirk's Staff|March 1, 2022
ArticleHow the Can Manufacturers Institute influenced retailers and increased sales in a declining industryJon DeWitt|October 23, 2017
ArticleThe A-B-4Cs of winning advertisingJames Forr|December 1, 2014
ArticleA taxonomy of digital advertisingRatna Tandavan, Abigail Dufay|March 1, 2012
ArticleAn analysis of multichannel marketing campaign performanceMolly Elmore|July 1, 2011
ArticleWhat Casablanca can teach us about conducting more effective ad researchCharles Young, Amy Shea|April 1, 2010
ArticleIs a longitudinal approach the secret to measuring an ad's ROI?Quirk's Staff|April 1, 2010
ArticleResearch shows the power of telling a good story when creating advertising aimed at kidsCharles Young|February 1, 2010
ArticleHow online observational techniques help qualitative researchers keep pace with the speed of consumersMatt Schroder|February 1, 2010
ArticleAre car and beer ads lost amidst network promotion during the Super Bowl?Quirk's Staff|January 1, 2010
ArticleHow market research can defend false-advertising claimsJoel Zeiler|November 1, 2009
ArticleAd research: Get 'em when they're tired?Quirk's Staff|November 1, 2009
ArticleFocus groups shape successful ad campaign for Oasis LaundriesJoseph Rydholm|July 1, 1989