Advertising is an excellent way to reach a large group of consumers with a targeted message – but these efforts are wasted if a campaign isn’t effective. Companies specializing in advertising research can ensure the success of an ad campaign through specialized tools and methodologies that give brands insight into the consumers they’re trying to reach.
The following companies are here to help boost advertising effectiveness – through choosing the right medium, targeting the correct consumers and understanding the competition to ensure a successful campaign. These companies have the tools and experience to take your advertising to the next level.
Founded 1978 | 150 employees
Jerry Thomas, President and CEO
Bonnie Janzen, EVP
Decision Analyst is a leader in advertising research and communications testing. Its research professionals have evaluated thousands of ads and commercials for consumer packaged goods, food service, retail, hospitality, automotive, financial, health care and technology brands. Decision Analyst continues to evolve its analytical techniques and mathematical models to enhance the learning from advertising research. Decision Analyst offers an array of advertising testing services. CopyScreen® is an advertising research system to screen early-stage advertising ideas and concepts in print-ad format. CopyCheck® is an online advertising research system to help evaluate advertising concepts, early-stage print ads, TV animatics and radio scripts. CopyTest® is a comprehensive, online advertising pretesting system to predict the effectiveness of semifinished to finished commercials and advertisements for TV, online, print and radio. CopyTrack™ is an industry-leading system to track advertising campaigns over time to monitor awareness and effectiveness.
Founded 1938 2018 | 1,200 employees
Don Simons, CEO
ENGINE’s Audience Intelligence brings the audience you need to reach right to your fingertips enabling seamless, instant access to fresh data, when you need it. Profiling your audience to activate has never been easier. ENGINE’s Audience Intelligence enables agencies and brands to understand customers and prospects, define their needs and determine how to best reach them. Our interactive platform provides comprehensive insight into the demographic makeup of your customers and prospects, what they are watching, reading, listening to and what they value and find interest in. Brands and agencies can quickly and easily build rich audience profiles leveraging consumer media behaviors across print, linear, CTV (connected TV), radio, digital, social and podcasts, including content preferences, day parts, digital habits, demographics and psychographics.
Founded 1980 | 250+ employees
Steve Raebel, President
Our specialties include B2B, consumer and global research. For over 40 years Fieldwork has recruited the highest quality business, medical and consumer respondents both through and far beyond databases, using proven methods to reach your audience. We believe in a customized approach to recruitment. Fieldwork provides unsurpassed project management, hosting and complete guidance through in-person, remote/online and hybrid research sessions. Our technically versed support staff will confidently guide you through the logistics from large online to multicountry project execution. Fieldwork is your qualitative research partner. Focus on the research. We’ll do the rest.
Founded 2009 | 120+ employees
Eran Gilad, CEO
Fuel Cycle’s award-winning Market Research Cloud is the most comprehensive intelligence-gathering ecosystem that exists today. Our platform enables decision makers to maintain constant connections with their customers, prospects and users to uncover real-world actionable intelligence. By integrating human insight with critical business data and through automated quantitative and qualitative research solutions, Fuel Cycle’s Market Research Cloud powers product innovation, brand intelligence and enhanced user experience. Breakthroughs require action. We built Fuel Cycle to ignite it.
Founded 2009 | 375 employees
Tom Smith, CEO
Jason Mander, Chief Research Officer
GWI is the leading audience insights company. The company’s flagship survey represents 2.7 billion people globally, by continually collecting data across 48 countries. It provides global data at an unrivaled scale to help businesses gain a deep understanding of their audiences at speed. Its SaaS platform and custom data products are trusted by the world’s biggest brands, media organizations and agencies. Customers include Google, Spotify, Twitter, EA, Red Bull, WPP and Omnicom.
Ironwood Insights Group LLC
Founded 2017 | 300 employees
Brian Cash, VP Research Services
Ironwood Insights offers expert-level consultation and execution across a full spectrum of insights services: forward-thinking methodologies and design, industry-leading data collection quality and leading-edge analytical frameworks. Ironwood helps clients develop, optimize and measure the effectiveness of their communications to ensure they are sharp, relevant, compelling and on-brand. We bring unique solutions and a pragmatic, clear-eyed view of the advertising process: development (early-stage evaluation to ensure clarity, believability, distinctiveness, brand alignment), evaluation and optimization (message recall/takeaways, optimization of key advertising components, such as positioning, tone, imagery, etc.), effectiveness measurement (assess the hierarchy of effects – from awareness to consideration to action – brand lift, etc.), external synthesis (integrate external metrics, such as social media reach/sentiment, traditional media impressions/spend, sales performance). Contact us to learn more about how Ironwood provides clients with actionable, durable business outcomes that create a lasting competitive advantage.
Phone 1-602-661-0807 ext. 2105
Founded 2006 | 8 employees
Lynnette Leathers, CEO and Lead Moderator
Mindspot is a full-service custom online research consultancy. Online surveys are a core competency and the team at Mindspot Research design them every day on their proprietary survey platform. Their advertising testing evaluates each campaign spot, commercial, print or digital asset and the message being communicated. With two decades of experience, they can help qualitatively gain feedback to design and refine campaigns. Their research technologies have advanced security features including digital watermarking and no right-click downloads. Their services and seamless process offers pretesting ad concepts among members of your target market, reducing risk, increasing in-market success for campaigns and providing the greatest return on your marketing investment.
Founded 2014 | 8 employees
Carly Fink, President
Provoke Insights is a full-service market research firm that specializes in branding, advertising and content marketing research initiatives. We do not conduct research that sits idle on a shelf; we create strategic plans tailored to your objectives and needs. As a team of market research experts and brand strategists, we’ll ensure that questions are deeply explored and actionable insights are delivered – insights that your brand can capitalize on. Our agency works with a diverse range of clients, from start-ups to Fortune 500 companies, and has Madison Avenue experience. Current, creative and agile – we enjoy creating impactful solutions that deliver value for today and the future.
Founded 2019 | 450+ employees
Kyle Gollins, SVP, Head of Commercial Americas
Marni Hirschorn, SVP, Account Management
Savanta is an innovative research and advisory firm. We inform and inspire our clients through powerful data, empowering technology and high-impact consulting. All designed to help our clients make better decisions. Savanta offers a suite of digital ad performance solutions using a non-cookie-based solution to evaluate in both a pre- or live-campaign environment across any digital or social media environment. Campaign tests run on your schedule, based on your target audience for consumer- or B2B-focused brands. By using both behavioral social engagement data and brand lift KPIs, Savanta provides a complete performance evaluation. Learn more: savanta.com/digitalad
Founded 1966 | 1,200 employees
Rob Berger, EVP – Global Quantitative
Schlesinger Group is the world’s most comprehensive data collection and market research services provider, delivering a broad range of quantitative and qualitative solutions to help you better understand your audience and what motivates them. We own and operate consumer, business-to-business, health care and patient panels comprising millions of stringently vetted and deeply profiled participants globally. Using our vast panels, experienced teams and technology-driven online, mobile and in-person solutions, you gain high-quality insights from nationwide or hard-to-reach audiences, fast. Working in partnership with you, our experts take a consultative approach to helping you meet your research objectives, timeline and budget. Contact firstname.lastname@example.org.