Top Marketing Research Articles Related to Advertising Effectiveness

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Total: 271

ArticleThe rise of the neighborhood influencerKyle Dulay|December 16, 2025
ArticleWhat’s next for the creator economy: Trends every brand should knowKyle Dulay|September 2, 2025
ArticleHow to stop leaving ROI on the tableNataly Kelly|August 11, 2025
ArticleConsumer insights on tech-enabled advertising channels: From gaming to influencer marketingRyan Gross, Ben Paro|May 20, 2025
ArticleIn Case You Missed It...May/June 2025Quirk's Staff|May 1, 2025
ArticleThe effects of AI on streaming: Opportunities for brand growthFarid Jeeawody|April 17, 2025
Sponsored Videoquantilope Virtual Session: Elevated Ad Tracking with Mental Availability and Mental Advantage AnalysisMadita Brandhorst|March 26, 2025
ArticleMaximizing ad impact with insights from DirecTV, Warner Bros. Discovery and vendor sideBen Elliott, Charlotte Lipman, Johanna Moscoso|February 11, 2025
ArticleMeasuring attention: Understanding attention metrics to improve ad effectivenessFrancis Raho-Jeavons|October 17, 2024
ArticleEnhancing ad testing with predictive AIJori van der Spijker|October 7, 2024
ArticleConnecting with Gen Z: How to successfully adopt AISIA Austria Staff|September 24, 2024
ArticleGen Alpha: How brands should approach advertising to kids and parentsStavros Triseliotis|September 16, 2024
ArticleHow to effectively advertise sustainabilityJon Arthurs|September 9, 2024
ArticleWhat do TikTok users want from advertisers?Devora Rogers|September 3, 2024
ArticleThe 2024 Summer Olympics captivate audiencesQuirk's Staff|August 6, 2024