Top Marketing Research Articles Related to Advertising Impression Studies

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ArticleHow to stop leaving ROI on the tableNataly Kelly|August 11, 2025
ArticleIn Case You Missed It...May/June 2025Quirk's Staff|May 1, 2025
ArticleMaximizing ad impact with insights from DirecTV, Warner Bros. Discovery and vendor sideBen Elliott, Charlotte Lipman, Johanna Moscoso|February 11, 2025
ArticleEnhancing ad testing with predictive AIJori van der Spijker|October 7, 2024
ArticleOptimizing commercial airtime and analyzing audience engagementJori van der Spijker|July 2, 2024
Sponsored VideoEye square webinar: The Key to Ad Success on Social MediaJeff Bander|August 17, 2022
ArticleThe rhythms of attention and memory in advertisingCharles Young|March 1, 2022
Article10 Top Advertising Research Companies 2022Quirk's Staff|March 1, 2022
ArticleBuilding ad campaigns for smartphone successJon Brand|May 1, 2021
ArticleHow System 0 determines communications success in the new digital environmentJeff Bander, Jan-Philipp Görtz, Philipp Reiter, Michael Schiessl|March 1, 2021
ArticleThe role of emotions in the purchase decisionAnne Beall|March 1, 2019
ArticleOur methods aren’t keeping pace with consumers’ advertising experiencesJeri Smith|March 1, 2019
ArticleMarketing: the memory-making businessAmy Shea, Emily Higgins|March 1, 2019
ArticleFacing today’s advertising research challengesJeri Smith|January 1, 2019
ArticleIs social media marketing worth the investment?Erin Norman|June 25, 2018