Top Marketing Research Articles Related to Benchmark Studies

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Article5 guidelines for mapping out your dashboard presentationMichelle Pfister|August 1, 2015
Article10 key activities in measuring and communicating pharma product launch excellenceDavid Hanlon|March 1, 2015
ArticleQualitative technique pits opposing groups to create insightsKieron Mathews|December 1, 2011
ArticleA process for improving packaging research ROIScott Young|January 1, 2011
ArticleOrganizational performance: Are you using the right metric?Chelsea Hammond|November 1, 2010
ArticleCracking the code of social media data analysisThomas Malkin|August 1, 2010
ArticleBy the Numbers: Survey of researchers reveals concerns about benchmarkingMichele Sims, Jennifer Van de Meulebroecke|April 1, 2010
ArticleTransform your tracking studies: Take them off autopilot to increase their impact and ROIBrett Hagins|October 1, 2009
ArticleUsing interactive technology to improve online questionnaire designDemitry Estrin, Ted Chen|July 1, 2009
ArticleCustomer satisfaction and loyalty require ongoing measurement and analysisPeggy Wyllie|October 1, 2006