Top Marketing Research Articles Related to Corporate Image Studies

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Total: 12

ArticleQ&A with G=mc2Maddie Swenson|December 13, 2022
ArticleTips for ranking corporate social responsibility issues and brand images using statsMichael Lieberman|November 14, 2022
ArticleCorporate social responsibility and consumer loyaltyMario X. Carrasco|June 15, 2020
ArticleWhy are some research companies great places to work – and others lousy?Simon Chadwick, Lock Collins|August 1, 2012
ArticleCan corporate America win back consumers' trust?Quirk's Staff|June 1, 2011
ArticleStrong sense of corporate identity key to marketing success, research saysLarry Ackerman|April 1, 2010
ArticleSponsored Content: Capitalizing on Customer Feedback - Creating Measurable Value from Voice-of-the-Customer (VOC) ProgramsPeppers & Rogers Group|March 1, 2010
ArticleSatisfying no longer: Part III: Finding customer satisfaction's rightful placeDennis Murphy, Chris Goodwin|October 1, 2009
ArticleSatisfying no longer: Part II: The consequences of bad satisfaction measurementDennis Murphy, Chris Goodwin|August 1, 2009
ArticleSatisfying no longer: Part I: Satisfaction research needs to return to focusing on the customerDennis Murphy, Chris Goodwin|July 1, 2009
ArticleGetting to know eco-aware consumersKent Ragen|August 1, 2008
ArticleResearch encourages a comprehensive redesign of Blue Nun packagingJoseph Rydholm|October 1, 1989