Top Marketing Research Articles Related to Market and Category Evaluations

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ArticleInsights leaders discuss segmentation, communication, category growthMarlen Ramirez|June 3, 2025
ArticleThe critical path to accurate durable-goods  sales projectionsJerry Thomas|May 1, 2025
ArticleSmart strategies for second-place brandsJohn Hoeppner|January 1, 2025
ArticleHow does a country’s cultural profile influence consumer responses to new products?Mark Vroegrijk|September 1, 2024
ArticleSuzy: Trackers as a Building Block to Developing Comprehensive and Successful Business StrategyMary Emerson Baker|September 1, 2024
ArticleCreating a competitive advantage: The benefits of attitude and usage studiesKerry Juhl|May 28, 2024
ArticleUsing propensity score analysis to control audience bias in ad campaign effectivenessKevin Stocker, Renuka Iyer|July 5, 2023
ArticleMarketing through crisis: Part 2: Ask the right questionsJonathan La Greca|July 2, 2020
ArticleWhat keeps CMOs and brand managers up at night?Robert Passikoff|February 25, 2019
ArticleA new paradigm for marketing accountabilityMichael Wolfe|February 1, 2006
ArticleMarket structure analysis: What it is and how to do itSteven Struhl|June 1, 2001
ArticleFinding profitable business markets in the inner cityRobert Weissbourd|May 1, 2000
ArticleMarket simulation software becomes smarter all the timeChad Johnson|February 1, 2000
ArticleTrade Talk: Bringing a little private enterprise to MedicaidJoseph Rydholm|January 1, 1993
ArticleResearch encourages a comprehensive redesign of Blue Nun packagingJoseph Rydholm|October 1, 1989