Top Marketing Research Articles Related to Motivational Research

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Showing:Motivational Research

Total: 17

ArticleTrade Talk: Diving deep with DichterJoseph Rydholm|July 1, 2022
ArticleQueue Bits: Same-day repeat of e-mail offer yields more profitsJuly 1, 2015
ArticleWeb-based qualitative research with teens helps ad agency develop successful public service campaignKristin Schwitzer, Dana Slaughter|May 1, 2009
ArticleResearch-on-research helps American Cancer Society assess the best modes for an ongoing studyMargaret Roller, Linelle Blais|February 1, 2009
ArticleSeven insights from holistic campaign testingFrank Findley|April 1, 2008
ArticleBehavioral science techniques in medical marketing researchJoel Goldberg|June 1, 2005
ArticleAn online survey instrument gives American Express valuable insights for developing its advertising and marketing programsJoseph Rydholm|April 1, 2005
ArticleWriting focus group reports with signifcanceJoseph Yeager|December 1, 2002
ArticleHow marketers are adding cachet to their productsLange Hart, Cheryl Swanson|May 1, 2002
ArticleUsing motivational research to shape a cardiac center's ad campaignJennifer Hirt-Marchand|March 1, 2002
ArticleMotivational researchJerry Thomas|February 1, 1999
ArticleProjective technique aims to uncover consumer attitudesDoreen Mole|March 1, 1992
ArticleThe Gestalt approach to advertising researchDaniel Oromaner|March 1, 1992
ArticlePsycho-socio-cultural Hispanic researchFelipe Korzenny, Betty Korzenny|February 1, 1992
ArticleFinding the hot buttons: a scientific approach to motivational researchBetsy Goodnow|October 1, 1991