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ArticleHow P&G used agile research to keep up with consumersMatt Warta|May 1, 2013
ArticleThe power of prediction marketsJulie Wittes Schlack|May 1, 2013
ArticleMeta-analysis reveals best practices for more effective marketing claimsPaul Janssen, Gerard Loosschilder|December 1, 2012
ArticleBy the Numbers: Behavioral science and the future of businessAaron Reid|June 1, 2012
ArticleChick-fil-A uses research to fine-tune its spring promotionDavid Robertson|June 1, 1991
ArticlePolaroid “checks out” the users of its professional filmsQuirk's Staff|November 1, 1989
ArticlePromotion pre-testing keeps Polident competitiveJoseph Rydholm|March 1, 1989