Top Marketing Research Articles Related to Advertising and Communication Consultation

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Showing: Advertising/Communication Consultation

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Sponsored Article 10 Top Advertising Research Companies 2022 Quirk's Staff | March 1, 2022
Article How the Can Manufacturers Institute influenced retailers and increased sales in a declining industry Jon DeWitt | October 23, 2017
Article The A-B-4Cs of winning advertising James Forr | December 1, 2014
Article A taxonomy of digital advertising Ratna Tandavan, Abigail Dufay | March 1, 2012
Article An analysis of multichannel marketing campaign performance Molly Elmore | July 1, 2011
Article What Casablanca can teach us about conducting more effective ad research Charles Young, Amy Shea | April 1, 2010
Article Is a longitudinal approach the secret to measuring an ad's ROI? Quirk's Staff | April 1, 2010
Article Research shows the power of telling a good story when creating advertising aimed at kids Charles Young | February 1, 2010
Article How online observational techniques help qualitative researchers keep pace with the speed of consumers Matt Schroder | February 1, 2010
Article Are car and beer ads lost amidst network promotion during the Super Bowl? Quirk's Staff | January 1, 2010
Article How market research can defend false-advertising claims Joel Zeiler | November 1, 2009
Article Ad research: Get 'em when they're tired? Quirk's Staff | November 1, 2009
Article Focus groups shape successful ad campaign for Oasis Laundries Joseph Rydholm | July 1, 1989