Top Marketing Research Articles Related to Advertising Effectiveness

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Article The effects of AI on streaming: Opportunities for brand growth Farid Jeeawody | April 17, 2025
Sponsored Video quantilope Virtual Session: Elevated Ad Tracking with Mental Availability and Mental Advantage Analysis Madita Brandhorst | March 26, 2025
Article Maximizing ad impact with insights from DirecTV, Warner Bros. Discovery and vendor side Ben Elliott , Charlotte Lipman , Johanna Moscoso | February 11, 2025
Article Measuring attention: Understanding attention metrics to improve ad effectiveness Francis Raho-Jeavons | October 17, 2024
Article Enhancing ad testing with predictive AI Jori van der Spijker | October 7, 2024
Article Connecting with Gen Z: How to successfully adopt AI SIA Austria Staff | September 24, 2024
Article Gen Alpha: How brands should approach advertising to kids and parents Stavros Triseliotis | September 16, 2024
Article How to effectively advertise sustainability Jon Arthurs | September 9, 2024
Article What do TikTok users want from advertisers? Devora Rogers | September 3, 2024
Article The 2024 Summer Olympics captivate audiences Quirk's Staff | August 6, 2024
Article Optimizing commercial airtime and analyzing audience engagement Jori van der Spijker | July 2, 2024
Article Consumer trust: Will AI erode authenticity in marketing? Jennifer Armstrong | June 25, 2024
Article How friendship pairs can help marketing researchers Zara Marouf | May 2, 2024
Article Transcreation, not translation: How research helps you avoid ad misinterpretation Martin Oxley | March 20, 2024
Article Five generative AI trends on CMOs’ minds today Steven Millman | March 1, 2024