Top Marketing Research Articles Related to Advertising Effectiveness

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Article Optimizing commercial airtime and analyzing audience engagement Jori van der Spijker | July 2, 2024
Article Consumer trust: Will AI erode authenticity in marketing? Jennifer Armstrong | June 25, 2024
Article How friendship pairs can help marketing researchers Zara Marouf | May 2, 2024
Article Transcreation, not translation: How research helps you avoid ad misinterpretation Martin Oxley | March 20, 2024
Article Five generative AI trends on CMOs’ minds today Steven Millman | March 1, 2024
Article Delivering memorable brand experiences in 2024 Ted Bouzakis | February 20, 2024
Sponsored Article Decision Analyst: Unlock the power of advertising Jerry Thomas | January 1, 2024
Article Brand purpose: What is it and three issues regarding brand purpose beliefs Paul Laver | September 25, 2023
Article How to maximize the value of programmatic data through audience segmentation Mario X. Carrasco | August 21, 2023
Article Tips for understanding the post-pandemic traveler Nikhil Jain | July 24, 2023
Article Using propensity score analysis to control audience bias in ad campaign effectiveness Kevin Stocker , Renuka Iyer | July 5, 2023
Sponsored Article Are You Prepared for the Future of Advertising? Quirk's Staff | June 14, 2023
Article Striking a chord: Advertisements resonate differently across audio and video Alister Houghton | May 30, 2023
Sponsored Article Ask the Expert May/June 2023: How Insights Can Guide Creative Effectiveness Quirk's Staff | May 1, 2023
Article Marketers are reconsidering Twitter. What does this mean for brand safety in digital advertising? Nicole Jones | April 24, 2023