Top Marketing Research Articles Related to Advertising Effectiveness

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Article What’s next for the creator economy: Trends every brand should know Kyle Dulay | September 2, 2025
Article How to stop leaving ROI on the table Nataly Kelly | August 11, 2025
Article Consumer insights on tech-enabled advertising channels: From gaming to influencer marketing Ryan Gross , Ben Paro | May 20, 2025
Article In Case You Missed It...May/June 2025 Quirk's Staff | May 1, 2025
Article The effects of AI on streaming: Opportunities for brand growth Farid Jeeawody | April 17, 2025
Sponsored Video quantilope Virtual Session: Elevated Ad Tracking with Mental Availability and Mental Advantage Analysis Madita Brandhorst | March 26, 2025
Article Maximizing ad impact with insights from DirecTV, Warner Bros. Discovery and vendor side Ben Elliott , Charlotte Lipman , Johanna Moscoso | February 11, 2025
Article Measuring attention: Understanding attention metrics to improve ad effectiveness Francis Raho-Jeavons | October 17, 2024
Article Enhancing ad testing with predictive AI Jori van der Spijker | October 7, 2024
Article Connecting with Gen Z: How to successfully adopt AI SIA Austria Staff | September 24, 2024
Article Gen Alpha: How brands should approach advertising to kids and parents Stavros Triseliotis | September 16, 2024
Article How to effectively advertise sustainability Jon Arthurs | September 9, 2024
Article What do TikTok users want from advertisers? Devora Rogers | September 3, 2024
Article The 2024 Summer Olympics captivate audiences Quirk's Staff | August 6, 2024
Article Optimizing commercial airtime and analyzing audience engagement Jori van der Spijker | July 2, 2024