Top Marketing Research Articles Related to Advertising Impression Studies

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Article Optimizing commercial airtime and analyzing audience engagement Jori van der Spijker | July 2, 2024
Sponsored Video Eye square webinar: The Key to Ad Success on Social Media Jeff Bander | August 17, 2022
Article The rhythms of attention and memory in advertising Charles Young | March 1, 2022
Sponsored Article 10 Top Advertising Research Companies 2022 Quirk's Staff | March 1, 2022
Article Building ad campaigns for smartphone success Jon Brand | May 1, 2021
Article How System 0 determines communications success in the new digital environment Jeff Bander, Jan-Philipp Görtz, Philipp Reiter, Michael Schiessl | March 1, 2021
Article Our methods aren’t keeping pace with consumers’ advertising experiences Jeri Smith | March 1, 2019
Article Marketing: the memory-making business Amy Shea, Emily Higgins | March 1, 2019
Article The role of emotions in the purchase decision Anne Beall | March 1, 2019
Article Facing today’s advertising research challenges Jeri Smith | January 1, 2019
Article Is social media marketing worth the investment? Erin Norman | June 25, 2018
Article Reaching the distracted generation Wayne Huang , Olivier Tilleuil | November 14, 2017
Article A look at ad consumption among sub-Saharan African youth Njeri Wangarĩ | November 8, 2017
Article French supermarkets turn to emotion in advertising Fay Latham | July 5, 2017
Article Leveraging longitudinal data to gain a competitive advantage in advertising Trevor Kvaran | January 23, 2017