Top Marketing Research Articles Related to Coding

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Article Data Use: Beyond Excel: Why you should integrate software development tools and principles into your research Adi Sarid | July 1, 2024
Sponsored Article Codeit: Code your verbatims in minutes, not hours Codeit Staff | May 1, 2024
Article The Q Report: Can generative AI be more than just a glorified ‘auto-complete’? Joseph Rydholm | November 1, 2023
Article Inter-rater reliability and coding consistency Natalia Elsner | November 1, 2014
Article Cracking the code of social media data analysis Thomas Malkin | August 1, 2010
Article Companies seeking insights on satisfaction shouldn’t overlook online and other text sources Tom Anderson | October 1, 2006
Article A case study using the Heineken “Weasel” commercial Sandeep Patnaik, Scott Purvis | March 1, 2011
Article Using social media research to complement traditional methods Annie Pettit | August 1, 2011
Article The seven deadly sins of VOC research Howard Lax | February 1, 2011
Article Automating the coding process with neural networks Raymond Raud, Michael Fallig | May 1, 1993
Article A structured approach for qualitative verbatim analysis Michael Feehan, Cristina Ilangakoon, Penny Mesure | October 1, 2010
Article The value of verbatims Tim Huberty | March 1, 1991
Article CASRO data collection guidelines Quirk's Staff | March 1, 1989