Top Marketing Research Articles Related to Competitor Analysis Evaluation

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Article Why B2B research is about more than data Jim Nowakowski | May 1, 2024
Article How to conduct a win-loss analysis Nick Kane | December 22, 2023
Sponsored Video Gocious Webinar: Boost Your Competitive Analysis While Product Planning Mark Kapczynski, Jeff Strunk, Simon Leyland | September 6, 2022
Sponsored Article Streamline insights communication to align research and innovation Adam Schalke | October 1, 2021
Article How to drive decisions with customer-choice insights Joe Urbany | April 1, 2017
Article By the Numbers: How to use marketing research to measure an app's impact Jason Jacobson | October 1, 2013
Article Research with drug store shoppers shapes advertising for Standard Drug Quirk's Staff | March 1, 1992
Article Discrete satisfaction-gap profiling - an alternative to top-box percentages and averages in customer satisfaction studies Colleen Currier | October 1, 2000
Article Blueprints to successful concept development Camille Nicita, Christi Walters | March 1, 2003
Article Blueprints to successful concept development Camille Nicita, Christi Walters | February 1, 2003
Article How mystery shopping programs can boost your brand and your bottom line David Rich | January 1, 2006
Article Using competitor mystery shopping to evaluate your own SWOTs Judith Hess | January 1, 2013
Article Trade Talk: Are your competitive secrets worth protecting? Joseph Rydholm | December 1, 1998
Article Data Use: A new approach for profiling brands and analyzing competitive information Ted D'Amico | August 1, 2011
Article Qualitative technique pits opposing groups to create insights Kieron Mathews | December 1, 2011