Boost Your Competitive Analysis While Product Planning

Editor's note: Gocious' webinar on May 26, 2021, focused on competitive analysis within product management groups. 

Product management teams rely on competitive intelligence and market research to plan out their product lines. But what happens when you try to line up your internal product definition with third-party market research? The data schemas don't match, so what do you do? How do you effectively analyze and compare your own products to your competitors’ when the data is apples to oranges? How do you remove personal bias in the analysis? And how do you track and update competitive analysis on an ongoing basis? Are you still using Excel? 

Let Gocious show you how you can supercharge your competitive analysis and enhance your product planning. In this session, we’ll explore:

  • Creating a consistent and repeatable process for in-depth competitive analysis
  • Mapping third-party data to your own product definitions by dealing with schema differences
  • Performing in-depth competitive analysis to identify areas of opportunity in product planning
  • Increasing objectivity with weighted scoring and removing bias in in your decision-making process


Mark Kapczynski, CMO, Gocious

Jeff Strunk, Product Management Consultant, Gocious

Simon Leyland, Director of Customer Success, Gocious