Top Marketing Research Articles Related to Market and Category Evaluations

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Article Insights leaders discuss segmentation, communication, category growth Marlen Ramirez | June 3, 2025
Article The critical path to accurate durable-goods  sales projections Jerry Thomas | May 1, 2025
Article Smart strategies for second-place brands John Hoeppner | January 1, 2025
Sponsored Article Suzy: Trackers as a Building Block to Developing Comprehensive and Successful Business Strategy Mary Emerson Baker | September 1, 2024
Article How does a country’s cultural profile influence consumer responses to new products? Mark Vroegrijk | September 1, 2024
Article Creating a competitive advantage: The benefits of attitude and usage studies Kerry Juhl | May 28, 2024
Article Using propensity score analysis to control audience bias in ad campaign effectiveness Kevin Stocker , Renuka Iyer | July 5, 2023
Article Marketing through crisis: Part 2: Ask the right questions Jonathan La Greca | July 2, 2020
Article What keeps CMOs and brand managers up at night? Robert Passikoff | February 25, 2019
Article A new paradigm for marketing accountability Michael Wolfe | February 1, 2006
Article Market structure analysis: What it is and how to do it Steven Struhl | June 1, 2001
Article Finding profitable business markets in the inner city Robert Weissbourd | May 1, 2000
Article Market simulation software becomes smarter all the time Chad Johnson | February 1, 2000
Article Trade Talk: Bringing a little private enterprise to Medicaid Joseph Rydholm | January 1, 1993
Article Research encourages a comprehensive redesign of Blue Nun packaging Joseph Rydholm | October 1, 1989