Top Marketing Research Articles Related to Print and Publication Media Research

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Showing: Media Research-Print/Publication

Total: 9

Sponsored Article How to Reach Consumers in an Increasingly Fragmented Media Environment Jackie Lorch | March 23, 2020
Article Electronic research tool helps the Arizona Republic reconnect with its community Robert Duley, Douglas Griffen | July 1, 2000
Article Chevron tracks long-running corporate advertising program Joseph Rydholm | March 1, 2000
Article Measuring pass-along readership Chris Van Derveer, Ron Bass | March 1, 2002
Article A new perspective on Hispanic media planning Felipe Korzenny | June 1, 2005
Article Understanding the effectiveness of television, online and magazine advertising in cross-media campaigns William Havlena | April 1, 2006
Article Using recognition-based tracking to compare the ROI of print, radio and TV Don Bruzzone, Lizabeth Reyer | March 1, 1999
Article Fax-based surveys give PC World magazine flexibility and quick turnaround at a low cost Joseph Rydholm | February 1, 1994
Article Trade Talk: Study shows how Latinos' news media habits shape their views Joseph Rydholm | June 1, 2004