Top Articles on Word-of-Mouth Research

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Showing: Word-of-Mouth Research

Total: 21

Article Measuring and managing customer delight Scott Broetzmann, John Goodman, Thomas Hollmann, Sally Hurley | October 1, 2021
Article Brands, take advantage of confirmation bias Douglas Pruden, Terry Vavra | February 18, 2019
Article In B2B environments, no news is not good news David Beinhacker, John Goodman | November 20, 2017
Article Keep ‘em talking: Nurturing brand word-of-mouth in the workplace Shelly Sekki, Brad Fay | August 1, 2015
Article Mapping the chain of influence on consumer choice Jennifer Musil | March 1, 2015
Article Queue Bits Quirk's Staff | January 1, 2015
Article Tips on measuring crucial social factors in new product research Briana Brownell | August 1, 2014
Article The secrets of word-of-mouth marketing George Silverman | February 1, 2002
Article The role of the Internet in brand discovery Jean Durall, Cate Riegner, Josh Crandall | April 1, 2008
Article Blog mining - another tool for the research professional Hugh Davis, Mike Oberholtzer | January 1, 2008
Article Using social networks to connect with consumers beyond the customer experience survey Joe Cardador | August 1, 2011
Article Why you should be careful with the Net Promoter Score John Goodman, Dennis Gonier | October 1, 2011
Article Consumers trust what their friends Like Quirk's Staff | May 1, 2011
Article In Case You Missed It... May 2011 Quirk's Staff | May 1, 2011
Article A framework for understanding ad effectiveness Isabelle Albanese | April 1, 2009