Editor's note: SSI held a webinar giving tips and tricks to help you with tracker studies on July 13, 2017. Duration: 58:37.

Tracking studies can deliver rich insights and dynamic views of a changing marketplace. Recently trackers have come under fire for being too costly, slow and for delivering data that’s less reliable than it used to be. Are trackers still worth all the time and effort?SSI experts share their experience to help you increase the quality and productivity of your next tracker. 

Key takeaways: