Tips and Tools to Make your Tracker Earn its Keep

Editor's note: SSI held a webinar giving tips and tricks to help you with tracker studies on July 13, 2017. Duration: 58:37.

Tracking studies can deliver rich insights and dynamic views of a changing marketplace. Recently trackers have come under fire for being too costly, slow and for delivering data that’s less reliable than it used to be. Are trackers still worth all the time and effort?

SSI experts share their experience to help you increase the quality and productivity of your next tracker. 

Key takeaways: 

  • How to use media measurement to track digital media viewership, campaigns and more.
  • New tracker techniques including appending geolocation and purchase data to learn where consumers have traveled  and shopped.
  • The three most common tracker problems and how to avoid them.
  • How to save time and streamline planning and fielding your next tracker.
  • Ways to make your tracker mobile-friendly.


  • Paul Johnson, director of analytics, SSI. 
  • Jackie Lorch, vice president of global knowledge management, SSI.