Consumers’ payment options were expanding before the pandemic but COVID-19 accelerated interest in convenient and contactless shopping – and consumers continue to have high hopes for future options.
In fact, a study of 1,500 U.S. shoppers by Anyline found that, when asked what they prioritize when shopping in-store, 32% of respondents said that speed of shopping trip was their first priority. An independent and autonomous shopping experience was ranked second (27%) while only 16% of shoppers prioritize interacting with retail workers when going into a brick-and-mortar store.
With the introduction of social distancing and the need to limit physical contact between people, 76% of scan-and-go users started utilizing the offering because of the pandemic. For many, this shift will be permanent, with 79% of respondents saying that they plan to continue using scan-and-go once the pandemic ends.
The vast majority of shoppers have a mobile device that is equipped with a digital camera, ready and available as they walk through the aisles. In fact, 79% of respondents shop with their phone in hand, within reach or easily accessible. When asked how they use apps while in the store, shoppers’ three most selected choices were to compare prices (40%), compare brands (25%) and build or update a shopping list (22%).
As for shoppers who are wary of using scan-and-go technology, the top reasons behind their hesitancy include privacy and security concerns. The survey revealed that 35% of smartphone users avoid scan-and-go due to privacy concerns in general. As well, 32% don’t want to go through the initial process of downloading an app to use the technology. Thirty-one percent say they don’t use scan-and-go because they can’t buy certain products with it, such as produce and alcohol.
The study was conducted by Researchscape on behalf of Anyline and polled 1,502 U.S. consumers from December 3-6, 2021.