Wedding fever has not gripped the world, according to a survey from the folks at Survey Sampling Inc. (SSI), Shelton, Conn. In advance of this week’s royal hitching, the SSI research found that while 89 percent of respondents around the world are aware of the upcoming nuptials, only 10 percent globally say that they will “definitely watch” the ceremony.
Natch, the U.K. boasts the highest percentage of participants (18 percent) who say they will “definitely watch.” Interest is also high in China, where 15 percent have definite plans to tune in, as well as in Australia, where 14 percent will see the royal couple tie the knot. In the U.S., only 9 percent say they definitely plan to watch.
A solid 20 percent of respondents globally say that they definitely will not watch the festivities. The French seem least interested in the wedding, with 36 percent saying they definitely will not be viewing the ceremony. Almost a third of both Germans (32 percent) and Americans (30 percent) also state they will definitely not watch the royal wedding.
The survey also found that 53 percent of the respondents who were aware of the royal marriage believe the media coverage has been “just the right amount.” Another 45 percent feel otherwise, saying that the media attention has been excessive.
SSI’s findings are based on a study of 4,000+ adults drawn from its online panels. Countries covered include the U.S., U.K., Australia, China, Germany, France, Japan and Singapore.