The Social Side of Research

Ideas and insights on MR from around the Web

Comments have been edited for clarity and brevity.

What does a successful conference mean to you?
Posted by Violeta Khalil in Market Research Conferences

 

As simple as the title suggests, one LinkedIn member asks her MR colleagues what they look to gain out of conference-going.

 

"If I manage to get past those surface level conversations of who are you and what do you do and really get to learn about even 1 or 2 people at a conference then I always walk away feeling good about it." - Colson Steber

 

"Nothing is more frustrating than going to a conference with 400 attendees and 40 clients." - Art McKee

 

What's it like working in MR?

Posted by Patrick O'Reilly in The Marketing Research & Insights Group


After taking a class in marketing research, one student's interest has been sparked. He asks MR pros what it is like working in the field and what the most important insight to keep in mind is.

 

"It's a roller coaster ride of deadlines and long days and a never-ending journey to find insights and answers for that inquisitive kid inside you." - Jeff Morton

 

"Ethics is a huge part of the job." - Christian Riegel

 

What do we think about influence metrics?
Posted by Ray Poynter in NewMR - Co-creating the future of Market Research

 

Poynter raises the issue of influence metrics, such as Klout and Kred scores, and asks others if they find them reliable and valuable.

 

"Find the people who are already talking about your product and prime them with a new message. It's like word-of-mouth marketing on steroids." - Nigel Legg

 

"My hunch is that the best influencers want to remain independent and not 'influenced.'" - Stephen Cribbett