Real Talk: Becoming a More Effective, Valuable Relevant Insights Leader
Editor's note: TMRE held a panel discussion on how to become a better insights leader on July 25, 2018. Duration: 58:14.
The life of an insights professional is vastly different from even five years ago. The speed to develop and act on insights has never been more demanding. On a practical level, insights is a team sport which means day-in and day-out, you are working as a team, collaborating across departments and working with external partners. What are some of the best methods for navigating through today’s battleground filled with complexities while ensuring your team, even the newbies, are performing at a strategic level?Â
- Big picture: The mindset required for every team member.
- Hitting the mark: Building influence and development plans that work.
- Fill the gap: Identifying the skill sets and how to create a skills-rich team.Â
- Summer camp: Keeping your team up-to-speed on trends, new tools and how to cultivate a culture that encourages trialing new methods.
- Being seen & heard! How to magnify wins (big and small).
Panelists:
- Nicola Blue, Vice President - Amex Insights, American Express.
- Jason Chebib, VP, Consumer Planning, Diageo North America.
- Andria Long, VP, Innovation & Consumer, Insight, Johnsonville Sausage.Â
- Christina Nathanson, Insights Strategist, AIG.