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Article 2025 editors' choice articles Quirk's Staff | December 16, 2025
Article Top marketing research and insights articles of 2025 from Quirk's newsletter Quirk's Staff | December 16, 2025
Article Beyond job seekers: The hidden emotional weight on hiring in insights Randy Adis , Brian Fowler, Kahren Kersten | December 16, 2025
Article When passion becomes purchase power: Measuring the fan economy Laura Vanison | December 2, 2025
Article What consumer data is already telling us about Gen Alpha Nick White | December 2, 2025
Article Insight discovery: The future is moving from automation to exploration John Bird | December 2, 2025
Article The future belongs to those who understand the Hispanic mosaic Maria L. Parra | November 17, 2025
Article The great wealth transfer: How financial providers must evolve for a new generation Melissa Schweizer | November 17, 2025
Article Work and Play: Cardapalooza, meticulousness and client relations Nancy Cox | November 17, 2025
Article Reimagining customer intelligence: How leading brands turn feedback into impact Ryan Tamminga | November 17, 2025
Sponsored Article Everyone’s Chasing AI, but the Winners Aren’t Leaving Their Customers Behind Kimberly Bastoni | November 4, 2025
Article How Verizon furthered its customer understanding through the integration of market and user research John Hunoval | November 4, 2025
Article Testing what works: MaxDiff and dynamic message bundling Lilah Raynor | November 4, 2025
Article AI meets System 1: Virtual personas and synthetic data Mary Rose Walker | November 4, 2025
Article Understanding varying perceptions of AI across global markets Ellie Tehrani | October 21, 2025