Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Showing: E-Newsletter Article

Total: 1512

Article When passion becomes purchase power: Measuring the fan economy Laura Vanison | December 2, 2025
Article What consumer data is already telling us about Gen Alpha Nick White | December 2, 2025
Article Insight discovery: The future is moving from automation to exploration John Bird | December 2, 2025
Article The future belongs to those who understand the Hispanic mosaic Maria L. Parra | November 17, 2025
Article The great wealth transfer: How financial providers must evolve for a new generation Melissa Schweizer | November 17, 2025
Article Work and Play: Cardapalooza, meticulousness and client relations Nancy Cox | November 17, 2025
Article Reimagining customer intelligence: How leading brands turn feedback into impact Ryan Tamminga | November 17, 2025
Sponsored Article Everyone’s Chasing AI, but the Winners Aren’t Leaving Their Customers Behind Kimberly Bastoni | November 4, 2025
Article How Verizon furthered its customer understanding through the integration of market and user research John Hunoval | November 4, 2025
Article Testing what works: MaxDiff and dynamic message bundling Lilah Raynor | November 4, 2025
Article AI meets System 1: Virtual personas and synthetic data Mary Rose Walker | November 4, 2025
Article Understanding varying perceptions of AI across global markets Ellie Tehrani | October 21, 2025
Article Synthetic respondents and the future of survey research Carlos Ochoa | October 21, 2025
Article Work and Play: Games, challenging yourself and defying stereotypes Nancy Cox | October 21, 2025
Article Partners in progress: Inside University of Warwick’s research and insight team Quirk's Staff | October 21, 2025