Editor's note: Automated speech-to-text transcription, edited lightly for clarity. 

Emily Koenig Hapka:

Hello everyone. Welcome to What'cha Drinkin'? My name is Emily Koenig Hapka and I'm the digital content editor here at Quirk’s Media. We launched this series to help everyone in the marketing, research and insights community stay social while we're social distancing. Today I have the pleasure of meeting with Cathy Wray, director of Client Lab at MassMutual. How are you doing, Cathy?

Cathy Wray:

I'm good. I'm good. Thank you.

Emily Koenig Hapka:

Thank you so much for joining me today. Let’s get right to it. What are you drinking?

Cathy Wray:

I am drinking what my kids call a mama drink. It's cranberry juice club soda and it has fresh limes in it. My kids absolutely love it. They're constantly stealing it off my desk.

Emily Koenig Hapka:

That is fantastic. I am surviving potty training right now, so I have another large cup of coffee with cream. It's locally roasted here in Minnesota.

Cathy Wray:

What does your glass say on it? It has something fun on it.

Emily Koenig Hapka:

Yeah, it says “they whispered to her, you cannot withstand the storm. She whispered back. I am the storm.” It says Strong Women's Society.

Cathy Wray:

Oh, yes. I love that. I love that. Yes.

Emily Koenig Hapka:

So Kathy, could you tell just a little bit about what you do at MassMutual with your team?

Cathy Wray:

Yes. We have a client lab that was put together by our CMO. It's a new group and we're very unique. We work together to create white papers, case studies, we do some tests and learn. We work with our clients and with our internal and external clients. Some of our competitors have some client labs that are similar to ours, but ours is a little bit more unique in terms of that we can provide new campaigns. We're ver...