Company Description

At AOC Marketing Research our mission is simple: to facilitate professional research that empowers businesses to make confident, informed decisions.

From project kickoff to final deliverables, our team is hands-on, responsive and committed to delivering a seamless experience. Our team has extensive experience in recruiting and implementing a wide variety of methodologies, including:

• Focus Groups and In-Depth Interviews (IDIs) – Reliable recruiting ensures the right voices are at the table.
• Taste Tests and Central Location Tests (CLTs) – Large quota studies are one of our strengths, with the space and systems to handle even the most ambitious projects.
• Mock Juries and Human Factors Studies – Complex, specialized projects are executed seamlessly thanks to our adaptable spaces and meticulous planning.
• Custom Research Solutions – If your project requires something unique, our staff is known for making it happen.

AOC takes pride in delivering an environment where insights flourish, where participants feel heard, and clients leave with the clarity they need to make powerful business decisions. Our 11,000+ square foot facility in Charlotte, North Carolina is updated to reflect modern research needs and offers a balance of comfort, privacy and cutting-edge technology.

Each of our four research suites features:

• Private client lounges with dedicated office space and restrooms
• Separate HVAC systems for client and respondent areas
• Private entry and exit points for clients, allowing complete confidentiality and sunshine breaks

Beyond traditional focus group rooms, AOC has a fully equipped test kitchen run by experienced ServSafe® certified staff. This allows us to support everything from consumer taste tests to complex product trials with professional care and accuracy.

In addition, our technology is built to deliver flexibility. AOC is equipped with:

• 40 notebook computers and 14 tablet PCs for hands-on studies
• High-Definition digital video and audio recording for crystal-clear playback
• Secure video streaming services so remote clients can observe sessions in real time
• Redundant internet connectivity, keeping your projects running without interruption

Our location is client-friendly too - situated in a professional one-story office park, AOC offers:

• Ample free parking for clients and participants
• Easy access to Charlotte Douglas International Airport (just 20 minutes away)
• Proximity to numerous hotels and award-winning restaurants

Researchers consistently share that AOC feels like an extension of their own team - reliable, responsive and committed to the success of every project. Visit our website to find out what researchers are saying about AOC and why our clients consider us their preferred research partner.